Why should they listen to you?

There are so many options these days; so many colorful promises; so many loud things; so much spam; and so little time. Ever more little time.

So, why should they listen to you? What do you have so important to say that they should choose to stop and to listen to you?

There is no easy answer to these questions, but sometimes it just happens and they do stop and they even do listen to you. When this happens, even if only for one tiny second, cherish it. It’€™s a gift and you should treat it as such.

One way to do that is to not make it about you, but to make it about them.