Regardless of how complex a topic is, it should still be possible to summarize the important parts on a piece of paper. This exercise is great not only for marketing purposes, but also for clarifying the inner-design of the idea.

I took a shot at explaining my message on humane assessment. To make it more challenging I limited the space to an A5 paper.

I also described Moose on an A5. This was even more challenging due to the many dimensions and features of the platform. However, once I trimmed out the technical parts, the philosophy reveals and elegant simplicity.

How does your message look on a piece of paper?